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Translation by sport

Know the sport.
Reach the fans.

Every sport has its own rules, rhythms, references and language. 10 LOC pairs native linguists with the sporting context behind the content.

Brief your sport

Specialist sports linguists

Context changes everything.

Generic language work can miss the difference between a literal term and the phrase fans actually use. We build teams around the sport, target market, format and publishing pressure.

01 · CLUBS · LEAGUES · BROADCASTERS

Football

Localise interviews, highlights, editorial, campaigns, websites and social content with football language that feels at home in the market.

02 · MATCH · PRESS · TOURNAMENTS

Cricket

Protect the names, field positions, formats and match context that make cricket translation unusually specialist.

03 · TOURNAMENTS · COMMUNITY · SPONSORS

Esports

Move fast across broadcasts, highlights, social, rules and community content without flattening game-specific language.

Beyond the starting three

Your sport is welcome here.

Rugby, motorsport, cycling, tennis, athletics and emerging competitions all bring distinct terminology and audiences. The workflow begins by mapping the content, fan market, specialist vocabulary and deadline.

Across sports, we can combine translation, transcription, subtitles, closed captions, voiceover and digital localisation into one repeatable production route.

  • RUGBY
  • MOTORSPORT
  • CYCLING
  • TENNIS
  • ATHLETICS
  • MULTI-SPORT EVENTS

Your next competition

Build a language team that knows the game.

Send us the format, languages and deadline. We’ll build the right line-up for your project.

Build your project brief hello@10loc.com