Sports digital localisation

Every channel.
Locally fluent.

Website, app, editorial, campaign and social localisation that keeps sports brands consistent while making each market feel considered.

Brief your project

Specialist sports workflow

Turn a global content system into a local fan experience.

Digital sports content is a connected ecosystem, not a set of isolated pages.

We localise the content fans move through—from fixtures, player profiles and editorial to campaign pages, product interfaces and social posts. Translation memory and living glossaries keep club, sponsor and competition language consistent across formats and seasons.

For search content, we combine linguistic adaptation with market-specific query intent. That means localisation rather than a literal swap: titles, headings, calls to action and surrounding copy are written for the language and the way local fans search.

CMS-READY COPY
CSV
XLSX
JSON
APP STRINGS
SEO METADATA
SOCIAL COPY

01 · SYSTEM

Map the content

We identify repeatable strings, high-value pages, editorial flows and approval points.

02 · LANGUAGE

Build consistency

Glossaries and translation memory protect names, tone, sponsors and competition terms.

03 · MARKET

Optimise for local intent

Copy and metadata reflect how fans in the target market read, act and search.

Common questions

What teams ask us.

Need a format or turnaround check? Include it in your project brief.

01Can you work with our CMS or localisation files?

Yes. We can agree a practical hand-off using CMS exports, spreadsheets, structured files or direct editorial batches. The workflow is mapped around your content owners, review team and release schedule.

02Do you translate sports SEO keywords literally?

No. Search behaviour changes by language and market. We use local query intent to shape titles, headings, metadata and supporting copy while keeping the page aligned to the same business goal.

03How do you keep terminology consistent across a season?

Approved terminology is stored in glossaries and translation memory, then updated as players, sponsors, competitions and campaigns change. A dedicated team helps carry those decisions across channels.

Next fixture

Talk to us about sports digital localisation.

Send us the format, languages and deadline. We’ll build the right line-up for your project.

Build your project brief hello@10loc.com